Many of the games we cover, and I am sure a few we do not, are doing promotional, or just plain fun, tie-ins with Soccer's (or Football's) 2010 World Cup finals.
Free Realms - team jerseys and such for your characters
Runes of Magic - (EU servers only) Item Shop items you can put in your house or wear that show your team colors, plus bonus diamonds directly tied to goals scored! For more information see World Cup.