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The Auction House isn't What you think. Here's why.Follow

#1 Jun 23 2005 at 10:12 AM Rating: Excellent
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I'll get the rate downs, the beating a dead horse icon thingy, whatever, but there is an angle to the inflation problem people have really ignored (not everyone, some people have correctly pointed it out in the past). Aside from the fact that inflation, within limits, is actually a GOOD thing, here's what people are missing, in a big way, in this game....
(and BTW if this was posted here before I didn't see it, sorry)

THE AUCTION HOUSE

If you really want to ‘fix’ the problem of wild inflation and rampant price spikes. Why don’t you? SquareEnix has a system, within the game, to insure that you, the end user/buyer has full control over the economic system in game. How do you ask? It’s called the “Auction House”.

First, let’s dispel a myth. The “AH” is not “E-bay”. It doesn’t work that way, or even close. In a traditional straight auction one seller places an item for sale and multiple buyers bid on the item until one of two conditions is met.
1- The time limit for the auction expires and the highest bid wins the item
2- The time limit for the auction expires and the ‘reserve’ price is not met, the item does not sell and is returned to the seller.

The AH in FFXI does not separate each individual item into its own ‘auction’. It lumps them into one auction. All Emperor’s Hairpins are placed up for auction in the same ‘place’. You have no ability to bid on a specific pin. This means the traditional 1 seller to many buyers model is not in play. You have a many to many model at the very least. But even this is not accurate. What you really have is a different form of auction entirely.

The AH system in FFXI works more like a ‘reverse’ auction. In this model of auctions there are many sellers selling to a single buyer. While you may argue that “no! There are many people bidding at once!” You are correct. But each bid is viewed as a single “Buyer”. The AH will attempt to match a buyer’s price to a seller’s listed price. Until it finds one that matches, starting with the lowest priced item first. The effect is one ‘buyer’ judging multiple sellers on price. If you understand how stocks are traded you don’t need to read any more, you got it. Likewise, if you know how a government bid system works, this is similar.

What this means is that the vast majority of players are ‘running backwards’ when dealing with the AH. If you need proof, just look at the number of complaints about the ‘broken’ AH, and about people who ‘cheat’ buy ‘undercutting’. Guess what? The AH is not broken these people are not cheating, and they are not ‘undercutting’ in the way most people mean. What most people mean when they cry “undercut” is really “underselling”. If I undersell an item I am knowingly selling it for a price below its “real value”. If I undercut my competitor I am merely accepting a lower price for my goods, though that price is still within the scope of ‘real value’. It’s called competition.

So what does it all mean? First, it means the buyer and not the seller is in the driver’s seat (to a certain extent obviously). What is really being auctioned off here is not the item (or as in a traditional system a bidder’s right to buy said item), but rather the seller is bidding on the right to sell the item. You, as the seller, are bidding on the buyer. By placing your bid you are telling the AH system “I will sell this item for X gil”. I may have the same item and place it up for sale with a different bid. “ I will sell this item for Y gil”. When the seller comes along and submits his “bid”, he is really saying “I am looking for someone who is willing to sell me this item for Z gil”. The AH system is then going to look to see if any items are available, it will then find the two listed items and look at both and the listed prices. It will compare the buyer’s Z bid to the X and Y prices. The system will continue to compare the items and the buyers bid until it establishes which item, X or Y, is priced at or below the bid. If BOTH X and Y are at or below the buyer’s bid price, the system then checks to see which of the two is the LEAST expensive for the buyer. It then ‘sells’ that item to the buyer. The "auction house" is really acting like a buyer's advocate here.

Of course the AH will not refund to the buyer the overbid amount, it still passes that to the seller. It's the one area in the system that 'punishes' the buyer and actually advocaes for the seller. If you are overbidding you will over pay. The AH is simply saying that becasue seller X had the lowest offer to sell, and you exceeded it, you won, at your overpriced bid.


What you need to realize is the system is designed to give the BUYER the best deal it can. NOT to make the seller the most money they can. This is why sellers pay not just an AH fee but a tax as well, and buyers pay neither. People who know this, and use it to their advantage are not cheating. If more people would do it, you would start to see a significant check on price increases (again, to an extent) and a likely decrease in certain areas.

The way the system holds prices in check is based a great deal on certain suppliers accepting a relatively ‘set’ price for certain goods. Yes a single buyer can come in and buy out all 20 stacks of fire crystals and re-list them for 500 gil more, but there is a check in place on that. People only have so much gil. He can only do it to a fairly small number of items and in small amounts. You can only sell 7 items at once, and if there are 30 items listed, you’re shooting yourself in the foot. And if there were only 7 stacks to start with? All it will take is one person, fresh from leveling, with a few stacks of fire crystals to load them into the AH at the old, lower price, and everything goes back to where it was. The higher priced goods sit, unsold.

All of this is wholly dependant on the buyer understanding how the system is supposed to work. It is also dependant on the sellers understanding the inherent truth of maximized revenue through volume as opposed to revenue per sale. If I can sell 7 stacks of fire crystals at 2500gil in 10 minutes, and you can sell 7 stacks of fire crystals at 3000gil in 20 minutes. Who will be making more money per hour? I will. My 105,000 in an hour at a lower price point trumps your 63,000 in the same hour. Now consider another truth, as long as I have crystals, and sell them at 2500g per stack, you will never sell yours in that AH for 3000g until I run out. Further lowering your earning ability.

But all of this goes right out the window the moment the buyer looks at the AH history and says “Oh, Fire Crystals sold for 3k last sale, so I guess that’s what I have to pay.” Oddly, I’ll still be out selling you and out earning you, only now I am making even more and the buyer is ‘giving away’ money to me for no reason. The AH History is there for the SELLER, not the buyer. It is a way for the seller to judge the current demand of the market, and to price their goods accordingly. Onthe buyer's end it merely acts as a guide to the MOST the items has sold for lately. Not what the item was actually listed at and COULD have sold for, usually less.

Learn to use the AH correctly and you will increase your own earnings per hour, and save a huge sum of money in the process. Remember, money you saved is also money earned. Imagine how much more money you will be ‘making’ just by being a little smarter and a little more patient than the other guy.

EDIT:
Oh, almost forgot. There are two inherent checks in the system to prevent price fixing and collusion. First is the 7 item limit (you wanted to know why it exists, this is why). You can work around it a bit with mules, but at the end of the day, you are still limited in how much of the market for an item you can control. Oddly in part by how much real money you're willing to spend to do it ($1 per mule). Many MMOs do not allow you to have multiple characters on the same server for this very reason.

Second is a double blind, sealed bid system. All sales are double blind until the transaction is closed and the record is entered. I do not, and cannot know who I am buying from and the seller does not and cannot know who he is selling to. Additionally the bids are 'sealed'. No buyer can know what any seller has 'bid' their item for. This protects the sellers from having somone come behind them and deliberately under bid any specific person in an attempt to force them out, move their item faster, or block their sales. This also prevents the 'wal mart' effect where a person can come in and grossly undervalue their goods, driving others out, and then raise the prices once they control the market.


Edited, Thu Jun 23 12:39:06 2005 by airamis

Edited, Thu Jun 23 12:40:08 2005 by airamis

Edited, Thu Jun 23 12:46:36 2005 by airamis
#2 Jun 23 2005 at 11:06 AM Rating: Default
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2,112 posts
Lol Airamis Well said...hehe and people wonder why it takes days to sell a certain item when they are trying to jack prices..

Also just watch your rating go way down...hehe Trolls don't want to admitt your right and/or understand what the heck you just said.

Edited, Thu Jun 23 12:09:34 2005 by UNCTGTG
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#3 Jun 23 2005 at 11:18 AM Rating: Good
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lol it's already dropping like a rock and no one has posted.

Pepole don't like it when you point out that they are in fact their own worst enemies.
#4 Jun 23 2005 at 11:47 AM Rating: Decent
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189 posts
I like the focus of your post. In fact, I have been working on a post of my own for a couple of months to show how the AH system is the primary cause for the recent "inflation".

But your post doesn't explain anything about inflation. You are just showing people, who may not know, why their stuff isn't selling at the market rate and how they could start to take advantage of the AH system.
#5 Jun 23 2005 at 11:55 AM Rating: Excellent
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1,254 posts
Quote:
I'll get the rate downs, the beating a dead horse icon thingy, whatever


Tempting, but I wont...even though a million posts have talked about this. I just can't believe it took you that much space to explain how the autcion house works.

It should be painfully obvious that the buyer is in the driving seat- items are only listed for a short amount of time, if they aren't sold, they are returned to the seller & he/she eats the listing fee.

I know you called it a 'reverse auction,' however, your wording is a little backwards:
Quote:
You, as the seller, are bidding on the buyer. By placing your bid you are telling the AH system “I will sell this item for X gil”. I may have the same item and place it up for sale with a different bid.


A 'bid' is a price set by a buyer- what they are willing to pay. An 'offer' is the asking price that the seller sets- since you mentioned stocks, I'll stick with bid/offer. The seller is 'gambling' the listing fee that someone will bids up to - or over the asking price.

Quote:
If I can sell 7 stacks of fire crystals at 2500gil in 10 minutes, and you can sell 7 stacks of fire crystals at 3000gil in 20 minutes. Who will be making more money per hour? I will. My 105,000 in an hour at a lower price point trumps your 63,000 in the same hour. Now consider another truth, as long as I have crystals, and sell them at 2500g per stack, you will never sell yours in that AH for 3000g until I run out. Further lowering your earning ability.


As you pointed out- the key to that holding true is the amount of crystals you can supply at 2500/stack. However, if there are only your 7 & his 7, and a buyer needs 14 stacks, and bids up until he has purchased the necessary 14 stacks, his 21k is more than your 17.5k.

Supply and demand basics- if there is more demand than supply, prices will rise; if there is more supply than demand, prices will fall.

/em searches for that dead horse icon


#6 Jun 23 2005 at 12:26 PM Rating: Good
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1,058 posts
Quote:
A 'bid' is a price set by a buyer- what they are willing to pay. An 'offer' is the asking price that the seller sets- since you mentioned stocks, I'll stick with bid/offer. The seller is 'gambling' the listing fee that someone will bids up to - or over the asking price.


My use of bid in the first example is in the same context of a say a "Government bid". The government requests for companies to BID out an item (we do this a lot at my job, and frankly the paperwork is AMAZING).

So the government comes and says I want "leaping boots" How much?
You then submit a 'bid' to them saying "we can give you those boots for $20 each".

Company B may come along and "bid" $15 each.

Company B will 'win'. The government is looking for the lowest bid on the item. So in fact, the 'bid' is a price set by the SELLER in this example.


As I said, the example is similar. I didn't say 'exact'. In the FFXI AH you technically have 'bids' on both sides. The seller and the buyer. The rest of the example still holds. Maybe I should have used a different word for it.

yes the limiting factor in this is the fact that each character can only have 7 items up at once. That's why I said "to an extent". Supply and demand is always a factor, I did not intend for anyone to take my explanation as anything more than an example of how people are ******** themselves.

Also, still working on my 7 stacks and another 7 stacks example, this is why the AH history is 10 transactions long. No one player can (usually) control all 10 history slots. This gives the person looking at the history, and lookng to buy the 15th stack a starting point. Mine are gone and yours are gone, unless we've both reloaded our 7 slots. If the buyer is smart, he'll start at 2500, or less hoping the price went back. if he's stupid he'll just pay 3k. Assuming he's smart, and you and I are the only ones selling the crystals, eventually one of us is going to have to make a choice. Either I'm ok selling my crystals somewhat faster for less money, or you are ok selling them for slightly more money but waiting slightly more for it. If I decide, hell i might as well make the 3k too, then the price has moved and that's that. If you decide you need to money faster because you have a lot to move, you're either going to come down to my 2500 price or maybe go to 2400 and the price has moved in the opposite direction.

If the buyer is REALLY smart, he will stop buying at 7 stacks and go use those before buying more. The logic here is that in the meantime others may enter their crystals for sale and looking at the AH sale history decide that 2500 is the current rate, maybe 100g more, maybe try to undercut, maybe sell for 2500. if that happens, then the 7 stacks listed at 3000 aren't going anywhere, because the buyer was smart enough not to let the item trend up, and knew that since it's a fast commodity item it will restock fast, and likely they can get the same 2500 price or even lower.

Again, it's all contingent on the buyer understanding the way the system is meant to work, and also the buyer showing some amount of restraint and fiscal responsibility (do NOT go there because I'm pretty sure my thoughts on that subject will net me the first double digit, negative Karma ratings ever). Simply "going with' the new higher price, is going to do nothing more than start a chain reaction of uncontrolled escalating prices.

Also, this assumes that one player or group of players do not have a pure monopoly on an item (pure meaning there is absolutely no way for anyone else to gain the same item and price it for less).


Quote:
I like the focus of your post. In fact, I have been working on a post of my own for a couple of months to show how the AH system is the primary cause for the recent "inflation".

But your post doesn't explain anything about inflation. You are just showing people, who may not know, why their stuff isn't selling at the market rate and how they could start to take advantage of the AH system.


Maybe I disagree a little. i don't think the AH system itself is responsible for inflation, I think the general misunderstanding of it is.

I wasn't trying to show anyone why their stuff wasn't selling. I was trying to get people to realize that you may be playing into the rocketting price problems by simply not using the system the way it is meant to be used. Actually I rather hope that it would get more people to realilze that they can control the price of things by making other people's items NOT SELL at over valued prices. I honestly do not believe people fully realize how much control they actually have as a BUYER or that as a buyer the system is designed to be skewed in their favor.

Edited, Thu Jun 23 13:35:54 2005 by airamis
#7 Jun 23 2005 at 2:49 PM Rating: Good
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151 posts
Its partly caused by the players but the conditions are setup by SE. Supply and demand is the main cause for the items.

If an item was easy to get then why would it go for millions?
If an item was hard to get and in high demand then why would it go for low amounts of gil?

Players will more often than not charge the amount of gil they can get for the item. If it doesn't sell for that price then they will in most cases lower that price. Also works on the flipside. IF the item sells too well then the next time the price will most likely rise.
#8 Jun 23 2005 at 5:55 PM Rating: Good
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209 posts
Trying to show people how they can fix the system themselves is nice, but given the 3 years this general way of bidding/selling has been going on, people won't change. Sure, a person trying to lower the price of the item this way can charge less, and sell quicker, but then also there's the HUGE amount of people who will simply bid the high constant-showing price in the bid-history, because that's simply what every other item has been selling for lately.

Then, and this is probably the driving factor here, people's inherent greed will simply keep them to keep charging the high price, just because they know they can get what they put it up for for it. Because someone will pay it. Sure, there's a few people who will sell low (possibly just for a quick sell, or whatever; I've had a friend buy around 200k worth of items just the other week for around 19k), but the number of people doing this is really too low to change the market on the item. =\ Sucks, don't it?
#9 Jun 24 2005 at 9:20 AM Rating: Decent
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1,058 posts
PART II


I notice everyone has laid the blame on two factors.

Player Ignorance
Player Greed

Congrats. That's exactly my point. Inflation is caused, primarily, by player ignorance and player greed. If players would be a little less ignorant, they could reduce the impact of greed. Not going to happen I know, but it's true non the less.
#10 Jun 24 2005 at 8:35 PM Rating: Good
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167 posts
people complain when the item they want to sell is getting undercut, people also complain when the item they want to buy is NOT getting undercut.
#11 Jun 24 2005 at 11:12 PM Rating: Good
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151 posts
chrysta wrote:
people complain when the item they want to sell is getting undercut, people also complain when the item they want to buy is NOT getting undercut.


Impossible to make everyone happy XD
#12 Jun 28 2005 at 12:03 PM Rating: Decent
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1,058 posts
Quote:
people complain when the item they want to sell is getting undercut, people also complain when the item they want to buy is NOT getting undercut.



lol the world's most concise explanation of the economy.

People want low prices.
Unless they are the ones selling.
:)
#13 Jun 28 2005 at 12:50 PM Rating: Good
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1,410 posts
This is a good point (the OP), but I guess I just thought most people already knew it after playing frequently for a few months or more. *shrug* If not, then they need to know it, for their own sanity's sake. ^^b
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