Raolan wrote:
I won't argue that they need to be protected, but that can't be done in a digital environment. So instead of ******** over the legitimate user with something that has zero impact on piracy, you have to remove the incentive to pirate the material in the first place. And the only thing that is going to do that is a change to the business model.
You can increase the penalty on piracy in an attempt to decrease the incentive, but the only thing you're going to get there is the low hanging fruit.
EXACTLY how about pricing content fairly, making it easy for customers to give you their money, and getting rid of stupid streaming restrictions that make pirating more attractive?
a)
Pricing content fairly: Hollywood needs to get a grip and realize people simply won't pay 20 bucks for a movie they only want to watch once. Netflix is a perfect example (in my mind) of pricing content fairly - 8 bucks a month for as much as I want to watch? Sweet!
We gave the free trial a shot and my girlfriend resolved immediately to pay the monthly fee. What's stopping studios from putting together similar services or partnering with companies who are already in the business? For example, paramount could have a streaming service like netflix with a monthly fee (maybe 5 bucks a month) which gave access to as many films from their older back catalogue as anyone could want. Then they could charge 2 bucks to "rent" a new release (24 hours access). This is just me having a brain fart, I'm sure someone who gets paid to think about how to make these studios money could figure out something even better. People only have so much time to watch stuff - so if you fill their time with affordable, on-demand content they'll be much less likely to pirate.
b)
Making it easy for customers to give them money: Okay... wow, I mean I think every one of us probably has experience with a company that makes it REALLY DIFFICULT for us to give them money. My real life examples are all games - specifically XI (verified by visa was the crapper for me, others have trouble with click and steal etc) and OMFG the playstation network - I mean I don't buy games THAT often (and media go is crap so I never open it except to buy games) so I need to spend an hour downloading updates and reinstalling proprietary (crappy) programs on my machine just so I can give them money (using a prepaid card, which I love - love prepaid cards).
ANYWAY it is a HASSLE and I think to myself -
gee no wonder a lot of people would rather deal with the one time hassle of setting up their PSP to play ripped games instead of paying money to waste time and be annoyed. - So yeah - this is basic. BASIC. Don't whine that you're losing money when you make it so damn hard to give you money.
This also includes making people download
crappy programs (and keep them on their machine) if they want to give you money. It's a stupid way to make people uninterested in your service.
c)
Stupid streaming restrictions: look folks - this is the internet. I don't care how you do it - but work out a way amongst yourselves to split the advertising cash between licensees so I can follow a link my American friend puts in chat when they're talking about a funny scene in Southpark. Don't make me go dig up the clip (which doesn't even exist) on Comedy Central. You make $0 when I swear and give up - whether I pirate the clip after or not. You know where I am looking at the link from, right? How hard is it to give comedy central a cut of the revenue you make from people on the other side of the 49th parallel? Please allow global websites to compete for my interest.
Would these things stop pirating entirely? No, and nothing will (short of shutting down the internet/spying at a level most of us wouldn't tolerate) - but they would help capture a lot of the market that isn't dead set on pirating, just frustrated with media giants that think this is still 1996.
Edited, Jan 20th 2012 11:58am by Olorinus