Deathwysh wrote:
rdmcandie wrote:
Codyy wrote:
I watched the Black Eyed Peas and Usher on the superbowl halftime show. That's something.
sh*ttiest SB HT show in a long time, Id trade that for 50 year old ***** 100 times over.
The Super Bowl pre-game coverage seemed to fall to a new low this year. I don't normally watch all the pre-game crap, but this year, uncertain what time the game was actually supposed to start, and too lazy to find out, I just turned the television on and saw Michael Strahan interviewing celebrities on a red carpet outside the stadium.
Michael Strahan interviewing celebrities on a red carpet outside the stadium.
Not sports-related celebrities... just celebrities.. Michael Douglas, his wife etc.
Somehow this seemed to me to signify the end of sports being about sports. The competition was irrelevant, only the spectacle mattered. Maybe its been this way for years, I dunno, like I said I don't usually turn any game on until the first pitch/puck drop/kickoff is about to happen.
Oh, well. I think I'll head back to my cave. Its cool and quiet in there.
I think it's a very deliberate broadcasting company strategy for the Super Bowl, for better or worse. They know that the football fans are a captive audience. A sh*tty pregame or halftime show aren't going to dissuade that type from watching the game. Heck, they're just as likely to have those parts of the broadcast running on their TV's, even if they're not actively watching.
Speaking in generalities, the non-football fan aren't a given. So they figure they'll add some touches here and there to cater to them. That's why you get Britney Spears, or the Black Eyed Peas, or Justin Timberlake doing the halftime show. It keeps the non-football demographic (predominantly females) entertained, gives the SB more wide-reaching appeal, and makes it seem less a game, and more of a cultural event. Devoting pregame stuff to celebrities is just more of the same.
At least, that had been the motivation until the Janet Jackson breast thing happened. They got away from the strategy a bit after that, going for more "safe" acts with broad appeal, like Bruce Springsteen or The Rolling Stones. Perhaps enough time has passed that they're going back to it, though.
Edited, Feb 16th 2011 12:22pm by Eske