Can we talk?
You have a dog, right, and you love taking him to the beach where he can chase endangered species in the surf, haha, good times.
If you think he's in trouble, don't jump in to try to save him. Especially if you live on the Pacific coast and you're not conveniently wearing a wet suit.
I must see some variation of this story... estimating... 3-5 times a year. Doggy flounders in rough surf, owner plunges in to save doggy, owner dies, doggy makes it back to the shore on his own.
I'd almost suspect a conspiracy.