DenverPost wrote:
Focus on the Family's "life-affirming" Super Bowl TV ads starring former University of Florida quarterback Tim Tebow and his mother Pam have scored some big numbers for the Colorado Springs-based evangelical Christian ministry.
Preliminary data show the Focus website logged 500,000 hits and 50,000 unique visitors during the hour in which one ad aired.
Preliminary data show the Focus website logged 500,000 hits and 50,000 unique visitors during the hour in which one ad aired.
150 million people watched the Super Bowl and only 50k bothered to hit up FotF's website? I guess the game was still going on during the timer period listed above but that doesn't seem like a good response for the investment they made. What kind of traffic does a typical Super Bowl TV spot draw designed to draw people to your website actually get? In comparison how many people hit up GoDaddy to try to find Danica naked?
It just seemed odd to me that the headline praised the success of the commercial on the basis of 50k unique visitors but I have no frame of reference for large scale advertising.