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Focus on the Family's Non-storyFollow

#1 Feb 09 2010 at 4:17 PM Rating: Good
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I'm not sure how many of you saw Tim Tebow E-harmony/Focus on the Family ad. But this article got me thinking about advertising numbers

DenverPost wrote:
Focus on the Family's "life-affirming" Super Bowl TV ads starring former University of Florida quarterback Tim Tebow and his mother Pam have scored some big numbers for the Colorado Springs-based evangelical Christian ministry.

Preliminary data show the Focus website logged 500,000 hits and 50,000 unique visitors during the hour in which one ad aired.


150 million people watched the Super Bowl and only 50k bothered to hit up FotF's website? I guess the game was still going on during the timer period listed above but that doesn't seem like a good response for the investment they made. What kind of traffic does a typical Super Bowl TV spot draw designed to draw people to your website actually get? In comparison how many people hit up GoDaddy to try to find Danica naked?

It just seemed odd to me that the headline praised the success of the commercial on the basis of 50k unique visitors but I have no frame of reference for large scale advertising.
#2 Feb 09 2010 at 4:25 PM Rating: Excellent
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Everyone was too busy getting abortions to go to the website. Duh.
#3 Feb 09 2010 at 4:27 PM Rating: Excellent
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49,997 did so ironically.
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#4 Feb 09 2010 at 4:31 PM Rating: Excellent
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The other 3 were the last users of WebTV.
#5 Feb 09 2010 at 4:32 PM Rating: Good
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You know, they are based in BT's hometown. I think that says something.
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Seriously, what the f*ck nature?
#6 Feb 09 2010 at 4:43 PM Rating: Decent
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Headlines have less and less to do with the content of the article and more to do with whatever ridiculous pun the lazy *** writers/editors can come up with.

I'm sure that if 1% of those people who may have been considering an abortion had their minds changed, FotF considers it a touchdown.

I think it was Confucius who said, "You can lead a horse to water, but you can't stop them from sucking out the pieces of an unborn child with a vacuum cleaner."
#7 Feb 09 2010 at 5:00 PM Rating: Good
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Sweetums wrote:
The other 3 were the last users of WebTV.


Smiley: mad
#8 Feb 09 2010 at 9:26 PM Rating: Decent
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I was a bit surprised when I saw the ad. My immediate response was "Thats it? What the hell was the fuss about?". They didn't even mention abortion. If you hadn't heard all the hype about it, you'd have no clue what they were talking about. I think the pro-choice guys took a page out of the religious folks rulebook on over-reaction here...
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King Nobby wrote:
More words please
#9 Feb 09 2010 at 9:31 PM Rating: Good
gbaji wrote:
I was a bit surprised when I saw the ad. My immediate response was "Thats it? What the hell was the fuss about?". They didn't even mention abortion. If you hadn't heard all the hype about it, you'd have no clue what they were talking about. I think the pro-choice guys took a page out of the religious folks rulebook on over-reaction here...


I heard that Tebow tackled his mom as a warning never to abort him. That was the message they were trying to send, really.
#10 Feb 10 2010 at 7:06 AM Rating: Good
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gbaji wrote:
I was a bit surprised when I saw the ad. My immediate response was "Thats it? What the hell was the fuss about?".


I agree. The ad was really much ado about nothing. I heard that FotF set it up that way, not allowing anyone to see it in advance, just to stir up controversy. The commercial itself was... really really boring. If I wasn't into college football or working for UF, I would have been like "What the heck was that ad? Oh well, it sucked anyway."

Quote:
I think the pro-choice guys took a page out of the religious folks rulebook on over-reaction here...


Disagree; I believe it was purposely set up to stir up controversy, because controversy sells. If it hadn't been advertised that way in advance, no one would have even given a half second of thought to it. The ad itself was boring as all get-out.

The commercials were all pretty tame. The one for the new game "Dante's Inferno" had to have its tagline changed from "Go to Hell" to "Hell Awaits." I don't think CBS would allow too much of anything controversial.
#11 Feb 10 2010 at 4:27 PM Rating: Decent
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LockeColeMA wrote:
Quote:
I think the pro-choice guys took a page out of the religious folks rulebook on over-reaction here...


Disagree; I believe it was purposely set up to stir up controversy, because controversy sells. If it hadn't been advertised that way in advance, no one would have even given a half second of thought to it. The ad itself was boring as all get-out.


Of course it was deliberately set up that way. In exactly the same way otherwise crappy films which wont get any attention are set up to generate outrage from the religious folks in order to generate hype (and revenue). I was just commenting that the pro-choice folks took the bait on this ad just as we've seen the religious folks do so many times in the past.
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More words please
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