In this enlightened western world we are priveliged to inhabit, it has finally been acknowledged that the historical oppression of minorities must be redressed.
Slowly but surely, women are getting a fairer bite of the cake, racism is becoming ever-less acceptable, and gay rights are on the rise. We design our buildings with the disabled in mind, and steps are being taken to protect those with mental illness and learning difficulties.
So, m'learned colleagues, I suggest we identify some segment of society that has historically been 'normal' and ostracise them at every opportunity. Not the obvious candidates like traffic cops, bankers, realtors and insurers.
We also need to embed the prejudice into everyday language (Remember the days when to 'jew' someone meant to swindle money? - yeah that kind of embedded berating.
I'll start with Cyclists.
E.g.
"That guy has so little personality, he's practically a cyclist!"
"Just take those rubber pants off your head and stop being such a fUcking cyclist!"
Over to you...