gbaji wrote:
Yes. But that curve works off an assumption that consumers have other choices. It's not a magical rule, it's based on relative costs in an economy. If taxes go up on an entire industry (or all sectors of business), everyone will raise prices to accommodate their bottom lines and the demand curve wont change.
I don't understand how your objections affects the example.
Here are the only two assumptions I am making:
1. EBT (earnings before taxes) is taxed.
2. There is a specific price level at which profit is maximized.
If I am currently selling my product at price X, and at this price I earn the maximum EBT, I have no reason to change my price if taxes are changed. If taxes are increased I WON'T increase my price. I'm already making the maximum profit I can. If I raise my price then my EBT will lower. There is no possible way I could offset the profit (Net Income) loss from taxes by increasing price.
Think of it this way. I'm am currently at the very top of a mountain. I can run north or I can run south, but either direction I will be going downwards because I am already at the top. If someone comes to me and removes a chunk of the mountain, making the whole thing smaller, I am not going to move from my spot. I'm still at the top of the mountain. The whole mountain may be smaller, but this is still the highest I can possibly be.
gbaji wrote:
Raising taxes across the board will raise prices across the board.
No. I can't make any more money by raising my price. I can only make less money by changing my price, because my price is already at the optimum level. Taxes don't change this.
Income taxes change ROE (investing), they don't change marketing.
Edited, Mar 5th 2009 1:10pm by Allegory