Smasharoo wrote:
Bernays didn't invent envy or coveting other's property. The fact that he made profiting from it more efficient doesn't make him the root of selfish desire.
I agree. And if you look at the big picture of humanity, we've spent 99% of it fighting against nature: diseases, germs, wild animals, volcanoes, earthquakes, flooding, extreme weather, etc... It's only in the last 70-200 years that we've shifted the focus from "protecting ourselves from nature in order to survive" to "being so safe from it that we're in danger of destroying it". There's no doubt that the next challenge is to fit our way our of life into a broad definition of "sustainable development". It might involve consuming less, it might involve consuming differently.
I also think there's something fundamental which has to change with the current economic orthodoxy. The measure of success should really not be the continual growth of GDP. It's not that meaningful a measure, especially in developed economies. It's too vague, too imprecise, and sometimes blatantly misleading. And in many ways, continual growth isn't really something we should even just be striving for. "More" isn't necessarily "better". It should just be one indicator amongst a dozen of others which just as important, and which measure a whole other bunch of things, like environmental impacts, health benefit to the population, education, quality of life, employment levels, job security, wealth disparity, etc...