So some bright-spark at Electronic Arts managed to attain prime-time coverage on most UK-Wide TV & Radio all day by giving away Free Petrol/Gasoline
Quote:
Chaos at £20,000 petrol giveaway
A stunt in which £20,000 of petrol was given away in north London to promote a computer game has been criticised as "irresponsible and dangerous".
Traffic was gridlocked outside the Last Stop garage in Finsbury Park as drivers queued for £40-worth of free fuel each.
The promotion began at 0630 BST and ended about four hours later.
Lynne Featherstone, MP for Hornsey and Wood Green, said: "Whilst a lucky few might have got free petrol, hundreds of residents have faced misery".
The Liberal Democrat said: "Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous.
"Hundreds of local residents have faced misery on their daily journeys this morning.
A stunt in which £20,000 of petrol was given away in north London to promote a computer game has been criticised as "irresponsible and dangerous".
Traffic was gridlocked outside the Last Stop garage in Finsbury Park as drivers queued for £40-worth of free fuel each.
The promotion began at 0630 BST and ended about four hours later.
Lynne Featherstone, MP for Hornsey and Wood Green, said: "Whilst a lucky few might have got free petrol, hundreds of residents have faced misery".
The Liberal Democrat said: "Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous.
"Hundreds of local residents have faced misery on their daily journeys this morning.
Bringing Norf Land'n to a standstill's fine by me, and pissed off suburban whiney middle-class residents are just a bonus.
It would be hard for me to justify wasting an hour queueing for $80 worth of gas, but for folks on a low income, I'd say it was an awesome deal.
Hats off to EA's Marketing team.
