The Wisconsin Democratic Primary electorate looks different compared with the Potomac states that held contests last week.
Bad.
-Wisconsin Democrats are mostly white. Fewer than one in 10 are African American compared with about a third in the Maryland and Virginia Democratic primaries.
Bad.
-More than half of Democratic voters in Maryland and Virginia were college graduates. In Wisconsin, four in 10 have a college degree.
Bad.
-Voters in Wisconsin are also less affluent.
Bad.
27% of Wisconsin Democrats decided on their candidate within the last week – since last week’s primaries. Most made up their minds before that.
Bad.
Time of Decision
Wisconsin Democratic Voters
Last Week 27%
Before That 73
Bad.
The Economy was the most important issue for voters today. This has been the case throughout the campaign.
Most Important Issue
Wisconsin Democratic Voters
Economy 43%
Health Care 25
War in Iraq 29
Bad.
In addition, nine in 10 Democratic voters today said the economy was in bad shape.
View of U.S. Economy
Wisconsin Democratic Voters
Good 10%
Bad 90
Bad.
On the issue of trade, a majority Wisconsin Democratic primary voters said U.S. trade with other countries takes jobs away from their state.
U.S. Trade with Other Countries
Wisconsin Democratic Voters
Creates more jobs 17%
Takes away jobs 70
Has no effect 9
Good!
Change was viewed as the most important quality.
Most Important Quality
Wisconsin Democratic Voters
Change 52%
Experience 24
Cares 16
Can Win 7
Good!
Most voters today have voted in a primary before. Few were voting for the first time.
First Time Voter
Wisconsin Democratic Voters
YES 17%
NO 83
Baaad.
18% of voters are union members.
Union Voters
Wisconsin Democratic Voters
YES 18%
NO 82
Bad.
Wisconsin’s primary was open today. 27% of voters identified themselves as Independents – about the same number as four years ago.
Party Affiliation
Wisconsin Democratic Voters
Democrats 64%
Republicans 9
Independents 27
Good!
In terms of the tone of the campaign, voters today viewed Clinton as more of the attacker than Obama. 54% said she attacked unfairly, while 34% said that about him.
Who Attacked Unfairly
Wisconsin Democratic Voters
Clinton did 54%
Obama did 34
Good!
Democratic voters today said Obama was the candidate most likely to improve U.S. relations with the rest of the world.
Most Likely to Improve International Relations
Wisconsin Democratic Voters
Clinton 42%
Obama 55
Good!
Most Clinton voters say they would be satisfied if Obama was the nominee.
Satisfied With Obama as Nominee
Among Cinton Voters
Wisconsin Democratic Voters
Yes 57%
No 40
Fewer Obama voters, however, said they would be satisfied if Clinton won the nomination.
Satisfied Clinton as Nominee
Wisconsin Democratic Voters
Yes 46%
No 53
Good for infighting!
Clinton has a slight edge over Obama as the candidate most qualified to be commander in chief.
Most Qualified to be Commander in Chief
Wisconsin Democratic Voters
Clinton 50%
Obama 48
Bad.
Obama is seen as the candidate most likely to unite the country.
Most Likely to Unite Country
Wisconsin Democratic Voters
Clinton 35%
Obama 62
Good!
And Obama is seen by Wisconsin Democratic primary voters as the candidate most likely to beat the Republican nominee in November.
Most Likely to Beat Republican
Wisconsin Democratic Voters
Clinton 37%
Obama 63
Good!
WISCONSIN DEMOCRATS - EXIT POLL RESULTS
REPORTABLE AFTER POLL CLOSING ONLY
POLL CLOSE IS 9PM (ET)
Obama is getting the support of men today...
Men
Wisconsin Democratic Voters
Clinton 35%
Obama 61
...while women are more divided in their support.
Women
Wisconsin Democratic Voters
Clinton 49%
Obama 51
Good!
Independents make up 27% of voters today and they supported Obama over Clinton. Among self-identified Democrats, voters are split.
Independents
Wisconsin Democratic Voters
Clinton 34%
Obama 63
College graduates went strongly for Obama.
College Degree
Wisconsin Democratic Voters
Clinton 37%
Obama 61
While voters without a college education were more divided in their support.
No College Degree
Wisconsin Democratic Voters
Clinton 48%
Obama 50
GOOD!
Income had an impact too. Clinton and Obama are splitting those earning less than $50K
But those earning more are backing Obama.
Less than $50K
Wisconsin Democratic Voters
Clinton 49%
Obama 51
$50K or more
Wisconsin Democratic Voters
Clinton 39%
Obama 59
In addition, Obama continues to win the support of young voters, while Clinton wins the support of those over age 60.
Those voters who made up their minds since last week’s Potomac primaries were divided in their vote.
Late Deciders
Wisconsin Democratic Voters
Clinton 42%
Obama 58
Clinton had the edge with union voters.
Union Voters
Wisconsin Democratic Voters
Clinton 50%
Obama 49
Those who viewed the economy as the most important issue backed xxxx today.
Economy is Most Important
Wisconsin Democratic Voters
Clinton 43%
Obama 55
Those who said change was the most important quality in their vote supported Obama today.
Change is Most Important
Wisconsin Democratic Voters
Clinton 20%
Obama 77
Yay!
Those are super strong internals, suspiciously strong, really. Clearly Obama campaign trickery.
____________________________
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