So Radiohead, the kings of Angsty Brit Intellectual Rock/Pop have decided that their new Album, "In Rainbows" costs . . . Whatever you think it's worth.
You can pre-order the Boxed Set for £40 from December, but if you want to download a digital version (MP3, no DRM) the price is up to you. You can pay anything from nothing to £100.
Apparently most people are paying about £4 (half the price of a standard album on iTunes here).
Linky
Personally I find it fascinating that they've taken this gamble and it's paying off. For the Boxed set they'll need a record label and distributor, but for the digital version, all they need to cover is the costs of recording and web hosting.
So do Honesty Boxes work? Would/Will you pay or take the freebie?
Could this work for other markets?