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In RainbowsFollow

#1 Oct 12 2007 at 11:56 AM Rating: Good
Ministry of Silly Cnuts
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So Radiohead, the kings of Angsty Brit Intellectual Rock/Pop have decided that their new Album, "In Rainbows" costs . . . Whatever you think it's worth.

You can pre-order the Boxed Set for £40 from December, but if you want to download a digital version (MP3, no DRM) the price is up to you. You can pay anything from nothing to £100.

Apparently most people are paying about £4 (half the price of a standard album on iTunes here).

Linky


Personally I find it fascinating that they've taken this gamble and it's paying off. For the Boxed set they'll need a record label and distributor, but for the digital version, all they need to cover is the costs of recording and web hosting.

So do Honesty Boxes work? Would/Will you pay or take the freebie?

Could this work for other markets?


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#2 Oct 12 2007 at 12:06 PM Rating: Excellent
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King Nobby wrote:
Could this work for other markets?
Other albums, perhaps or similar things such as novels or software. Obviously I doubt you want to offer a physical object which you need to construct and ship and risk not getting paid for it.

I'm not a Radiohead fan but $8.50 seems fair for an "album" with no physical presence. I probably wouldn't pay more than that for a digital-only album but then I don't use internet music sites either. I'd rather have the media in hand.
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#3 Oct 12 2007 at 12:06 PM Rating: Excellent
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It's certainly a ballsy call. Personally, if it was a band I liked and I enjoyed the tunes I would pay up what it's worth. I'd be suprised if a lot of people didn't take advantage of it though, or maybe I'm not giving the fan base enough credit.
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#4 Oct 12 2007 at 12:14 PM Rating: Good
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Going to listen to it in a while.

I intended to get it as a freebie but for some reason I paid £5. I'm trying to understand why and I suppose it's because, as a former musician, I respect the fact that they've put their music 1st and the money 2nd.

Just heard that my nephew did the same, and my boss paid £25. My PA and one of my Project Managers both paid nothing.

As I said, I find this fascinating. And Karma Police is still probably the best music video ever.
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#5 Oct 12 2007 at 12:39 PM Rating: Good
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It'll work because they put the box there, you feel bad for not paying. It's like the door man at a hotel holding his hand out for a tip, you just feel wrong if you don't give him something.

Downloading music through say Limewire is different because there is no donation box waiting for you to key in the amount. It's less personal and that allows you to not feel any guilt because no one actually asked you for anything.
#6 Oct 12 2007 at 12:40 PM Rating: Decent
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I paid $10 myself.


It's a pretty good album. Not quite as awesome as some of their other stuff(Kid A for example), but pretty damn good.
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#7 Oct 12 2007 at 12:54 PM Rating: Excellent
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I had heard about this a couple days ago. I think it's a pretty slick idea.

"guilt" ftw....
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#8 Oct 12 2007 at 12:58 PM Rating: Excellent
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I would pay. How much depends on the music, but I really do believe the artist should be rewarded first and foremost, and that the publishers and distributors should not be receiving the lion's share of my "art" money.
#9REDACTED, Posted: Oct 12 2007 at 1:44 PM, Rating: Sub-Default, (Expand Post) If it was a group I liked , I would pay.
#10 Oct 12 2007 at 3:08 PM Rating: Good
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Quote:
I intended to get it as a freebie but for some reason I paid £5. I'm trying to understand why and I suppose it's because, as a former musician, I respect the fact that they've put their music 1st and the money 2nd.


I'm paying for the same reason.
#11 Oct 12 2007 at 3:50 PM Rating: Decent
Tracer Bullet
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It's working for Radiohead because they've already achieved legendary status. How will it work for the up-and-comers?

#12 Oct 12 2007 at 6:30 PM Rating: Excellent
I don't mind paying a buck for a song I like. It would be better if they allowed you to pay after listening to it.
#13 Oct 12 2007 at 6:34 PM Rating: Good
I read that they were also in talks with the major labels to release the CD as well so if you want it with higher quality than the 160kbs they are releasing it in online the CD should be out sometime in January.
#14 Nov 05 2007 at 8:28 AM Rating: Excellent
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Bumped for Update
The Trib wrote:
Given the choice of whether to pay for music or grab it for free, people are overwhelmingly opting for the free model, according to a study to be released Monday.

For 62 percent of the people who have downloaded the British band Radiohead's "In Rainbows," the cost to purchase the critically acclaimed music is nil, according to Internet tracking firm ComScore Inc.

The other 38 percent of buyers paid an average of $6 for the music, well below the typical $12 to $15 a purchaser pays for a CD at a retail store.
I wonder how the numbers adjust for people who downloaded the album for the sheer novelty of the offer or just to "try" the band.
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Belkira wrote:
Wow. Regular ol' Joph fan club in here.
#15 Dec 23 2007 at 4:03 PM Rating: Decent
Ministry of Silly Cnuts
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Forgive teh n3cR0p05t, but this I like
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#16 Dec 23 2007 at 5:28 PM Rating: Excellent
No wonder we can't expect ***-hat n00bs to behave appropriately.
#17 Dec 23 2007 at 5:34 PM Rating: Excellent
Ministry of Silly Cnuts
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MoebiusLord the Irrelevant wrote:
No wonder we can't expect ***-hat n00bs to behave appropriately.
Me no unnerstand.

Elucidate Moebius-ji
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