The 2012 Olympics Logo...Follow

Is a complete dogs breakfast.

WTF were they thinking?


Olympics minister Tessa Jowell. Said "This is an iconic brand that sums up what London 2012 is all about".

If London is 'about' a pink block of coucil flats collapsing in a heap (wich is what it looks like to me) I'm glad I left when I did. I thought the Millenium Dome was a shockin' waste of money, but that was good value compared to this abortion.

(I always thought the Millenium Dome shoulda been used for giant dance parties and renamed 'Chippy Mintons Rave Dome', anyway)

The other thing it looks like is the title of a classic anarchic saturday mornin' kids show, Tiswas.

Nobby might remember it. (unless he was a Swapshop fan.Wich i sorta doubt...)

Rumour has it the Logo wich was designed by Wolff-olins had the figure 40,000 quid attached to it!! I would hope that they got more than just the logo for that price.

Edited, Jun 7th 2007 4:35am by paulsol

Edited, Jun 7th 2007 5:35am by paulsol

HAHAHAHA

I was in the process of putting food in my mouth while I clicked the link and I almost choked. What is with the funky looking 'd' too?

The year of the Olympics in london is 2012. That's what the logo is actually saying, with the olympics rings taking up the space in the "0".

20
12

The numbers have been put into a very eighties design... which if you haven't noticed, is what the most expensive magazines, haute-couteur designers, and cashed-up fashion victems and mega-stars are wearing since the last several months.

"Any good design studio could have come up with something similar for 10,000 pounds, 400,000 pounds is ridiculous!" This is very true... and yet it's also true that when ANY government is paying for world-class pretigous monuments, buildings and events, prices suddenly universally getted jacked up 40 times by the private sector, to assure the government that they are paying for world-class quality. Capital buildings, war monuments, world-series sports, prices suddenly hit the stratosphere.

Right now eighties style is cutting edge, and cities are starting to finally value their graffitti art. It might not be worth 400,000 pounds, I might have hated that particular shade of pink the first time it came around, I might hate a lot about the eighties now, that I blindly accepted then, being immersed in the stuff...

But there's no doubting that as the haute-couteur fashion trickles down to the reasonably priced, good quality, middle-class stores, then flows on down to the bargain bins... There's every chance that that design is going to look better and better as 2012 approaches.

I swear I'm never going to wear that shade of pink again >.<

Edited, Jun 7th 2007 5:31am by Aripyanfar

I saw about 20 designs better in the newspaper yesterday that looked far more professionally done and personally i think it should have been a competition for kids aged 12-16 to try and get them involved rather than wate $800,000 on hireing a crappy designer to do it.

the best one i have seen so far is the one at the bottom of this article

The only way this could happen is if London got nuked by LSD-filled bombs. Otherwise, that shade of pink will never look good.

And trends are stupid. It might be the 80's now again, but in 5 years? It could be the 30's that are back in fashion, for all we know. And where will the Art Nouveau logo be then?!

It sucks. They should've submitted it to a vote or something. This craptastic logo is a disgrace, and confirms my long-standing theory that the brits don't have any clue as to what to do with the Olympics now that they got it.

The only reason they applied for it was so that Paris wouldn't get it. And now that they've won, the costs are sipralling out of control, the logo sucks, Londoners are worried about they'll park their cars, what with all the bloody tourists coming in and whatnot.

It's not too late.

Just admit you cheated, and give it back to Paris!

Kinda looks like Lisa Simpson giving someone a knobjob.

Actually, it looks like Maggie giving head.

Check out the dress...

Well at least it's not the proposed entry that looked like Goatse.



That would have just been wrong.

Is it just me or does it look like a symoblic characture of the Olympics, on the right, anally raping London on the left.

Saul Bass's exhumed corpse coulda designed a better logo.

The Chicago 2016 logo was cool, but they had to discontinue it because the torch is a registered trademark of the IOCC.

hey, there's always curling right?

The 80's Olympics are coming back lol every one will have a stash.

They sure are.

That's alcopops for ya.