You guys can't be serious. Paying an extra 30 cents for a gallon isn't breaking any budgets, especially when you consider many people don't bat an eyelash at paying $3.75 for a cup of coffee at Starbucks.
It's not the actual cost of gas that matters much, but the perception of the cost of gas.
http://www.foxnews.com/story/0,2933,271200,00.html
NEW YORK — Rising gasoline prices and the slumping housing market kept consumers out of stores last month, leaving many of the nation's merchants with disappointing sales results.
As retailers released their April sales figures Thursday, weak performers included Wal-Mart Stores Inc., which recorded a rare drop in business, as well as J.C. Penney Co. and Federated Department Stores Inc.
"Consumers are feeling pressured by higher gasoline prices and a sluggish housing market, particularly low and middle income consumers," said Ken Perkins, president of RetailMetrics LLC, a research company in Swampscott, Mass.
Analysts had already expected last month to be weak after an early Easter motivated many consumers to do their holiday shopping in March, siphoning away part of April's business. But sales were much softer than expected, raising concerns that retailers will also see disappointing results in the months ahead. Perkins and other analysts say they will be closely watching how May fares since the month will provide a better indication of the health of the consumer.
Etc.
The reality doesn't matter. If gas had been 12 cents a gallon and increased to $1.20 it'd likely have had similar effects. If gas had been $14 a gallon and dropped to $3 it would have probably greatly increased retail sales. People are idiots. The relative price of gas is meaningless. The perception of how costly it is can dramatically impact the economy.
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