I've been busy the last couple of weeks consulting for a few corporations that will remain nameless. They are all in the "Luxury Apparel" manufacturing and marketing business. Here are a few things I've learned.
"Brand Manager" is actually a quaint term for "24 year old Phoenix College MBA who we pay largely in clothing that costs us 12 cents a ton to manufacture in Shanghai."
Brand Managers use the word "Demographic" as a verb. For instance: "We should demographic our new whale skin hubcaps in Nebraska."
Companies apparently not only have thousands of "Vice Presidents," of which I was already somewhat aware having known people who worked in banks, but have dozens of people with identical job titles who often report to each other. For instance, Jill is the Vice President of Marketing and she reports to Bob, the Vice President of Marketing and he reports to Nancy, the Vice President of Marketing.
The seeming key to a successful career as a Vice President of Marketing is a combination of not having an opinion about anything until it's a massive success, at which time you claim credit for it regardless of your actual involvement, and asking people if they saw the most recent sporting event in which the companies sponsor took part.
Swedes assume no one but them speaks Swedish to the point where they discuss sexual positions they'd like to penetrate the Brand Manager in while the Brand Manager is sitting across the table from them. Also, Brand Managers who work almost exclusively with Norwegian clients speak only English.
Being given a giant gym bag full of clothing items which cost 11 cents a ton to manufacture, and might be something you'd wear to paint your house if not for the fact that they were essentially the uniform of a soccer club you hate with a burning passion, is supposed to elicit a reaction other than "Thank you, no."