http://www.paidcontent.org/entry/419-emi-drops-drm-for-new-high-quality-line-up-apple-first/
EMI is launching a new line of “premium†downloads at twice the current audio quality that will come without usage restrictions. From May, and initially at Apple’s iTunes Store, tracks from the label’s entire catalogue will be available in 256kbps AAC format at $1.29 (EUR1.29/GBP0.99) each. Tracks at the existing lower-quality 128kbps format will, however, remain for sale with DRM and at their current $0.99 (EUR0.99/GBP0.79) price. The announcement was made during this morning’s joint press conference at EMI’s London HQ.
EMI CEO Eric Nicoli said the move comes after January retail tests showed sales 10-to-1 in favor of the higher-quality format, “reaffirming our belief that sound fidelity is, for many, an important factorâ€. “All our research tells us [consumers] would be prepared to pay a higher price for a file they can play on any music player. Interoperability is the key to unlocking the music business. We have the consumer at the center of our strategy; it’s clear from our research that many consumers find it frustrating they don’t have interoperability. It’s also clear that some care about quality. By combining these two, we think it’s a very positive step.â€
I imagine Sony will hire swarthy Lebanese hitmen any minute now.
Nice to finally see a largish company 'get it'. Cheers for EMI, here's hoping it's a huge success. Not that I have any idea what the EMI catalog looks like, but here's hoping anyway.