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According to Variety, a vial of blood from SAW star Tobin Bell (Jigsaw) was used to make posters for SAW III.
"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious," Lionsgate marketing's Tim Palen said.
"He said, 'That's really weird,'" Palen recalled. But Bell agreed, and a trip to the doctor's office was scheduled.
The posters from the first printing, about 1,000 in all, will be sold for $20, minus the first print, which will be auctioned off. All proceeds from the auction and sales will go to the Red Cross.
"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious," Lionsgate marketing's Tim Palen said.
"He said, 'That's really weird,'" Palen recalled. But Bell agreed, and a trip to the doctor's office was scheduled.
The posters from the first printing, about 1,000 in all, will be sold for $20, minus the first print, which will be auctioned off. All proceeds from the auction and sales will go to the Red Cross.