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Most (emphasis on most) company policies have some sort of reason behind them other than to urk you.
LIES!
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Ford would rather promote their product, and what better way to do so if they can get their employees to drive their product. It helps the guy selling the car to the customer if he can happily say "I happen to drive this particular model" versus "Well, Ford sucks which is why the majority of the employees here wouldn't be caught dead in one."
I understand that, but you achieve more with an
incentive rather than a threat. This is a "buy our own product or else" situation. Employees likely already receive a discount on Ford Vehicles, among other incentives. If those aren't enough to convince the employees themselves to buy Ford, then obviously there are larger problems with the actual product you are producing...in which case something like this would likely have the opposite effect.
Sure, it would be cool for the company if someone looks over to the parking lot and sees all Ford Vehicles...but what happens when they look over and see an empty parking lot because people would rather park elsewhere than go Ford?
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Also, if you really think you can eat BK at a McDonald's in plain sight view of customers, you are very naive.
True, not the best example
![Smiley: tongue](//zam.zamimg.com/i/smilies/tongue.gif)
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