McDonald's to start offering gourmet coffee
USA Today said the world's largest fast food company is set to test and then offer premium java at all of its 13,000 restaurants either later this year or early 2006.
No further details, such as the coffee brand, the price, or an exact roll-out date, were available.
The move is seen as an attempt to capture a share of the $8.9 billion speciality coffee market after the number of adults drinking coffee has nearly doubled in the last four years. Analysts said it could boost the company's sales by 2 percent a year as coffee is the main attraction to a breakfast menu.
Maybe Stok can start selling egg and sausage sandwiches
Usually, me and Vince would be happy with some freeze-dried Taster's Choice, but he springs this serious gourmet sh[b][/b]it on us!
Edited, Mon Jan 10 12:57:35 2005 by Jophiel