Things are looking worse for college football. It started with the bowl games being renamed to include corporate sponsers e.g. Nokia Sugar Bowl and The Rose Bowl by AT&T, but, for those of the opinion that this is bad, sponsership has hit a new low
As a devout Michigan fan and college football enthusiast I am disappointed. It shouldnt affect the fans since they will still refer to the game as just UM-OSU, but it will be annoying to hear tv personalities call it the SBC Michigan-Ohio State Classic.
Well i guess UofM needs to raise funds for their next stadium expansion somehow.