AGP? Whats that?Follow

We'll see. If anyone wants a good deal on a used processor, let me know.

During our occasional breaks, we've more often than not found ourselves discussing weird product names. Though names like Celeron were often associated with a kind of vegetable that not many would have the tastebuds to appreciate, AMD's Duron processor had an even worse reaction among users. While some users actually associated it with the name of a company that makes contraceptives, retailers in Singapore actually had an even vulgar version of the name which when spoken in the Chinese Hokkien dialect would literally mean 'pissed'. Of course, those who loves the fragrant (some say stinking) Durian (a tropical fruit found in South East Asia) would find themselves easily identifying with the Duron too. Well, we're not entirely certain if these names were the result of the user's experience of the product, but either way, we don't think a product name should have such an adverse reaction, especially not in the mind of users.

So, fast forward to this day and we still have Intel sticking to the Celeron name, which we believe is not so bad, considering that 'celery' is, after all, part of an important food group. However, AMD has shed off the Duron brand and came up with yet another innovative naming although we were all quite puzzled as to the true meaning of the word - at least when we first heard it. But a quick search in our trusted Latin dictionary came up with the word "Semper", which in Latin means "always". Although the name rhymes with their competitor's product, Celeron, AMD claims that it is meant to represent their tradition to always strive to provide more value to their customers. To AMD, Sempron suggests "daily use, practical, and part of everyday life".