I like WoW for some things, like the Warcraft setting and the open world - not to mention the badass outfits for my Warlock. I like other MMORPGs for other things. SWTOR still holds a place in my heart, despite its flaws, because it provides a much needed break from beating up dragons with swords. And I really, really like how the Pyrotech Mercenary plays... lots of missiles, railguns, blaster shots and flamethrowers. It's basically a Survival Hunter in disguise, but you have so much stuff you can do, without losing effectiveness, that it never gets boring.
Not even sure I want a game that challenges the "WoW model", because honestly... why change something that has been working for almost ten years now? And the "WoW model" didn't even start with WoW. Star Wars: Galaxies had action bars, spell/ability books, guilds, quest hubs, flight paths, and giant open worlds. And I've heard that other games that came before SWG and WoW had similar things in them.
What made WoW the massive game it is, is a combination of availability, marketing, massive content early on and fast end-game expansion. All these new MMO games that try to reinvent the wheel... I'm not buying it. I don't need a drastically different game to enjoy it, I just need a game that pulls me in with the right content and mechanics. I think I'd like Rift if it wasn't so bland to look at. I'd definitely play more SWTOR if it wasn't the most linear, instanced piece of single player turned multiplayer out there. And the engine is terrible. I tried FFXI--whatever it's at, but I definitely did not like how they handled the first 10 levels in that game. I was level 5 before I even got to whack **** with my axe, and then I realized it had a 2.5-second GCD. Just no. Guild Wars 2 had potential, but ArenaNet just dropped everything on the floor when they let go 90% of their development team after release. And I don't like how squishy I feel in that game... it's an MMO with emphasis on "Must play with others, or die horribly late game".
Reminds me of Timeless Isle in WoW. That island can go kiss my ***. Oh, look, a frog with 2 million health. Let me just send my Voidlord and OH MY GOD, WHY I AM DYING?! Oh, the elites have wipe mechanics... how fun!
Anyway, I'm now item level 502 on my Warlock, and my DPS is picking up. Did 100k in a 5-man heroic earlier today. Was pretty proud, though I haven't been able to replicate it (only reached 98k afterwards). It's funny, because when my item level was 499, I couldn't break 80k DPS. Something is severely messed up with the itemization in the game. Also, I was ganked a couple of times on Timeless Isle by a Warlock with 1 million health (self-buffed only). ElvUI rounds up, but still...