Paladin doesn't have any specific faction to follow.
Pally is one of the classes that is all 3 skills: Healing, Tanking, DPS.
This means a diff faction for each skill.
For example
DPS: Ebon Blade is required for head chant and some gear.
Tank: Wyrmrest is amazing for head chant and gear.
Not sure for Holy but you get the point.
EVERYONE needs Hodir rep though for Shoulder chants.
*edit*
unless you have inscription of course.
Edited, Jul 13th 2009 2:46pm by SarionBelmont