There is no doubt that a FrostFire Build has the potential for more damage and that a FrostFire does more damage than a fireball or frostbolt, but I'm finding that fights in instances are so fast that the casting time differential may be an issue. I haven't seen any math on this, but in a short fight it seems like frostbolt with the glyph of frostbolt might do better with a cast time of 2.5 sec along with the having the elemental out.