typical PVP builds dont use fury as the primary spec.
The 'standard' now involves getting Mortal Strike, then getting fury talents.
http://www.wowhead.com/?talent=LV0xdGbqMhzbZE0zG0gMM
this is what ive been using but i think im going to change it a little.
the key talents here are impale, improved overpower, the weapon specializations (dont use axe), improved hamstring and improved intercept, mortal strike, cruelty, enrage, weapon mastery, iron will.
second wind and blood craze are useful in some situations and become better as you get more health. in 2v2 arena these talents are king. in some situations its not worth taking them, and you can then go and put more points into flurry or tactical mastery.
piercing shout is nice for the aoe movement debuff, AND it breaks rogues out of stealth.
death wish and berserker rage both act as fear breaks and should be used accordingly. they save trinket pops.
improved slam is optional. if you know how to use slam properly then you might want it for times where something is stunned or when improved hamstring procs.
For this build, you use a heavy high damage slow 2hander weapon. you want to gear for 27% crit minimum with some decent hit and ap with armor penetration. the ideal is 33 in berserker stance for crit.
crit is very important with this build, using hamstring to proc flurry helps.
read some guides online. theres not a lot here so check the wow forums for warrior. theres a decent one on tank spot