Expect a stunlock. Wait for him to land Kidney Shot, and then trinket out of it. Fear immediately. Puts DoT's up on him and hit him with Blast. Expect him to cloak as soon as he's unfeared. Your job is then to survive the next 24-ish seconds until your Scream comes up again. Shield, DoTs + VE, whatever. Try and stick to instant-casts, or do something like Mind Flay/Blast, wait for him to kick it, and use that time to get off a few heals.
Also, if your friend is a combat rogue, lol. So easy to kill compared to ShS.
If you're not in equal or better gear though, just /forfeit. I can usually come away fairly decently against someone in half-S2, half-S3, about 50/50, but beyond that it's game over.