I wouldn't worry too much about it.
It's not instinctive to send people for help. Instinct these days is usually more observational in nature: ie- slap forehead, laugh, mock mightily, shake your head and move on, etc.
If I run across players that need help, I tend to send them here to Alla, but generally only if they interact with me. I don't usually inspect someone and say "Psssst: go to www..." as that's kinda rude. Like some, they may just be in town jerking peoples chains with fun gear. Seeing a toon in low level mage attire, mousing over them and reading 'Hunter' would probably cause me to laugh.
If they look like they want help, give them help. If they look like they are having fun, you have fun "Hey man... nice dress." If they are minding their own business, mind your own- go "Doh!" and move on.