From what I understand, any of your top three are viable options. Mongoose is the most expensive but probably most popular; go for it for PvP or if you need more crit, but I found the speed increase disappointing. Potency is a straight +40 AP (+44 with Kings) buff for each weapon; nothing exciting. Crusader is the cheapest (farm the orbs yourself) and comparable to Potency: I can confirm the 1 ppm rate, which will give you +120 AP for 15 of 60 seconds plus the heal effect.
As you get into higher-end (T5+) raids, start looking into executioner.
elitistjerks.com wrote:
Mongoose > Crusader > Potency, generally. None of them are wrong, it comes down to personal choice and what your gear favors. Mongoose provides 4.8% crit per proc (and stacks with double procs on MH/OH), Crusader provides 60 Strength (120 AP) at lvl 70 per proc, and Potency is a constant +20 Strength (40 AP).