Been playing a little over a year now and I like it. Its a nice mature atmosphere that my wife and I enjoy. We joined a very good kin and have been extremely happy with the people we have met.
Gameplay, its fun. Leveling is a challenge, but once you get it down is easy to level alts. The later quests in Moria are very nice. The scenery in and out of Moria is awesome and I cannot wait to see what else is in store. The main thing I love about this game is knowing that this is a journey. Its not just another cheesy added on area that screams lets do something new, but rather the next leg of the journey. I know this journey will take years to complete and to me thats the biggest draw. At the end of it all when the final end game content is out, the ring is saved, Middle Earth has been drained of all evil I will feel like I played an important part and will hopefully look back on it all with fond memories. So far the memories are awesome!