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EQ2 Ad on Howard Stern (Sirius Satelite Radio)Follow

#1 Apr 05 2006 at 10:40 AM Rating: Decent
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At about 8:00AM 4/5/06 this morning Howard Stern did a live ad for EQ2. Here is the script he read (no editing, he said "video fans"):

"Alright here's something exciting for you. Everquest 2 is Sony Online Entertainment's top massively multiplayer online roleplaying game that literally millions of people have played.

It's a fun online computer game where you meet up with other players and friends from around the world to kill dragons, you go on quests and you discover new lands. You truly live out your fantasy as a brave hero or sinister villian, you get to decide.

Even famous people play including Kurt Shilling, the Boston Red Socks pitcher who will be meeting other video fans at Sony Online Entertainment's fanfaire this week in atlanta. This is a convention where avid gamers get together in real life. It starts thrusday at the Atlanta Marriot Marquis hotel with live entertainment and local bands wailing, all are invited.

If you like video games, hot chick vixens, action, slaying dragons, making friends online this is a perfect game for you to play. Free logon to eq2trial.com and jump right into action discovering for yourself why EQ2 is the most beloved online roleplaying game of all time."

Howard is now exclusively on Sirius satellite, so the market considerably smaller, but Sirius has recently claimed that they are up to 4 million subscribers, so I hope this ad campaign brings you guys some new members.

The ad was played at 8:00 am, but the show will be replayed again 5 times (i think) over the course of the day.
#2 Apr 05 2006 at 11:54 AM Rating: Good
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Wow.

I thought the purpse and main selling feature of Satellite radio was a lack of ads....

Glad to hear that DOE is advertising towards the FFXI generation. Soon there will be 1000 rangers with a name derivative of Legolas running around antonica...
#3 Apr 05 2006 at 12:18 PM Rating: Decent
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Quote:
Wow.

I thought the purpse and main selling feature of Satellite radio was a lack of ads....

Glad to hear that DOE is advertising towards the FFXI generation. Soon there will be 1000 rangers with a name derivative of Legolas running around antonica...


haha... no their names will probably be things like "Fartman" and "Bababooey"

As far as ads go, the music channels are commercial free, but the talk channels have ads... those guys have to take a break some time !

He actually did another ad at 11:00, and he reads the part about "its a massively multiplayer game that literally millions have played" and goes "woah that sentense doesn't make any sense"

I'm interested to see whether they advertize on any of the other channels or just Howard 100.


Edited, Wed Apr 5 13:20:45 2006 by armchairbarbarian
#4 Apr 05 2006 at 12:56 PM Rating: Good
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Very true! I need to upgrade my statement a bit.

There will be 1000 characters running around Antonica with names like:

Legobababoey

Gandfartman

Bilbobabaooey

Fartmanbaggins

etc....

#5 Apr 05 2006 at 2:00 PM Rating: Decent
Your forgetting some of the most popular ones we will see:

Dwarf - Hankthedrunkendwarf

Froglocks - Beetlejuice

#6 Apr 05 2006 at 2:05 PM Rating: Decent
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Anybody that starts playing eq2 because a baseball player does it weak minded.

____________________________
Hi
#7 Apr 05 2006 at 5:13 PM Rating: Decent
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Well we live in the Age of Celebrity, it works Smiley: smile
#8 Apr 06 2006 at 11:24 AM Rating: Decent
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I don't care for Howard myself (yes, I've listened quite a bit), but any publicity is good publicity. He claims his main audience is men from 20 - 40.

They're not junior high school boys, they're just amused by the same things... <dons flame resistant asbestos armor>

Curt Schilling has been a hardcore EQ player for years. He even did a review of an EQL expansion (Planes) for Computer Gaming World, I think it was. It's just more exposure. Hey, at least it helps move the image of gamers away from the basement-dwelling computer nerd.
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