http://forum.square-enix.com/ffxiv/threads/85358-Cooking-shard-costs-30-minute-duration-fading-on-death.?p=1532278#post1532278
Okipuit wrote:
Greetings,
We are currently working on adjustments for patch 2.1 to make it so food effects do not wear off when you are KOed.
We understand that there have been a lot of feedback asking for longer effect durations or higher stats when considering the materials needed for high level recipes, but we’d first like to monitor the situation with the planned adjustments.