Dread Lörd Kaolian wrote:
The other thing I can promise is that you won't see RMT ads. if you are seeing those, they slipped in and we'll nuke them from orbit as soon as someone lets us know they are there.
For the rest of them, unfortunatly ads are part of the strategy. I've always advocated removing all the ads from the forums to foster more community in there and lead to more premium members which pay for servers and admin salerys, such as they are, but the numbers haven't been there to make the argument hold water.
I'm going to try to be constructive for a moment. RMT mattered back in the day, but now SOE sells in game items for $. If we're still playing EQ, we have either embraced this (and many have, SOE's linking SC to loyalty, to recurring subs, to RL$ is complete), OR we ignore it and don't participate / don't care.
What does matter is the way we pay for the services we receive here at Zam. In my opinion, those old schoolers that feel abused by the sell out will probably never resub to Zam under the current premium strategy. I partly feel like I shouldn't say this again, but you do give ZAM guest users nearly everything they need to play the game while benefiting from all that Zam offers. Oh... I can't look up a vendor list for an item? I go to EQTraders.com. I need a map? I go to mapfiend.com, or the eqatlas mirror (which I suspect you already own).
Now I realize the value of this site, and even though I dislike blocking ads on sites I like, I'm not going to make an exception unless I am forced. Ads are part of the evil of the internet age for these few years. They aren't a sustainable strategy. What you really want is marketable and exchangable information on your users- but here and now, not yet. Not until you can target me to send a Walmart Station Cash coupon right to my smartphone with Sony's blessing when my phone indicates I am at a Walmart; a couple years down the road probably.
Here's my suggestion: Buy EQtraders and the rest of the valid reference sites and integrate them in the Zam model. Work to pull the disparate databases together and present a unified resource. You did this in Warcraft. It's a pretty decent business strategy. You just need to stop giving away so much of "your" work for free. However, you need to realize that when the resources you're presenting are user generated, then we need to become participants and share in what you reap. When your users are building your wikis, does it make sense to charge them access to the data they entered? When people come to look up a quest and the comments freely submitted help them through make all the difference, does it make sense to charge them to post those comments?
While I am suggesting you move to a more restricted free model, I'd like to see incentive for contribution and recognition to the primary contributors. Why don't the top 10 wiki contributors get a 1500SC card each month? I mean even simple, extremely cheap things like that are motivators. Even keeping the forum active generates you revenue. If there were benefit to being a thoughtful, helpful forum poster aside from a "red" name maybe people would post more and try harder. What if "guru" status posters got free premium? Another incentive. Cost? Almost nothing.
There's more you can do, I'm sure of it. Just don't forget where most of the data you sell came from. Us.