I was over at a friend's house and mentioned to his wife and him (whom used to be guilded with me back in the day) what was going on with the game since the last time we had played together --seriously about 4 years ago and casually a bit since then, but not in a while (so lobby and corpse summoning wasn't new to them for example):
-no corpse runs for your gear since you repop dressed, or no need to lobby summon if you aren't worried about xp (this dropped their jaws)
-mercenaries (something he had been ranting for since LDoN)
-the 51/50 server (they said about time about the starting at level 51 thing. The 50 AAs are a nice carrot but nothing special. The gear set is compelling --who doesn't want to be max-statted?. But the thing that got them most excited was the skills/spells all being up to cap for level 51)
Needless to say they popped in the Old EQ disks and renewed their subs. Imagine if they hadn't played since GoD how long that list could be.
I can't promise they (or I) will stay around for the next 5 years, but we might.
Alot of posts in various forums complain about SOE not marketing EQ. For example Warhammer spam emails me once a month and I quit that shortly after its launch. Many current EQ players know former EQ players in real life. Many old guilds could email out to the old membership roster, and so on.
My point being, instead of being upset at the lack of marketing for what is possibly the second golden age of EQ, take it viral. If the players that care about EQ bring more players into the game, even if every active sub only brought back one friend... oh wait, that would be huge.
I brought back 2, and I know you all can beat me at this.