With their ****** tech support and their greed.
My friend(Koronus) wanted to start playing EQ today, so he went out and bought the Anniversarry edition. When he went to use is free month of gameplay, he accidentally put the number into an old account he had made months ago with the purpose of buying EQ. Because of this he wasn't able to use his free month.
He went to the chat support and asked if there was a way to remedy this. The person who helped him said "No, you'll have to pay for your first month because you did that" and disconnected without even waiting for any further questions.
Because of this, SOE has lost both my friend and myself as paying customers.
**** SOE, **** EQ.
I hear WoW is good, I guess I can just be one of the many people who have left EQ for better games.