I love the fact that this is included in the end of your quote of the EULA:
Quote:
You may not buy, sell or auction (or host or facilitate the ability to allow others to buy, sell or auction) any Game characters, items, coin or copyrighted material.
We see how well that works :)
However, those that say you can and will be banned for macroing are correct. It's a lot easier for Sony to track down those using third party software to automate anything. Wisest thing would be to just stay away from it.